Boris Duché holds an engineering degree in image processing and has been working in the camera industry for over ten years. He joined IDS in 2019 as a machine vision specialist to support customers in the evaluation and integration of IDS products. His customer-oriented culture led him to move to a sales position in France, to finally reach a global position in product management in 2023. His aim is to bring the latest imaging technologies to the market in an easy to use and customer oriented package, implementing the IDS “It’s so easy” corporate culture.